Despite optimistic announcements, Ambienta, the 42nd International Furniture, Interior Decoration and Associated Industries Fair recorded the most modest edition in its history. The lack of serious interest of visitors, the media, and the most importantly, the absence of serious and representative exhibitors, except Spin Valis company, drew attention of the numerous sectoral critiques. This fair, unfortunately, is not comparable with the European sectoral trade fairs, which typically represent domestic wood-processing industry. The Director of Zagreb Fair, Marina Pavkovic, emphasized that AMBIENTA is our largest national furniture fair, but has gone through the turbulent years of the crisis.